AI-Era KPIs for Marketing: Pricing and Promotional Optimization

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Competitive Pricing Dynamics (3 KPIs)

Competitive Repricing Value Index (CRVI)

GMI-MKT-PPO-001 Integration-Required

Buy Box Margin Yield (BBMY)

GMI-MKT-PPO-002 Pilot-Ready

Competitive Price Signal Accuracy (CPSA)

GMI-MKT-PPO-003 Integration-Required

Promotional Economics and Demand Reality (3 KPIs)

Promotional Incrementality Rate (PIR)

GMI-MKT-PPO-004 Integration-Required

Net Promotional Revenue Impact (NPRI)

GMI-MKT-PPO-005 Integration-Required

Discount Contamination Index (DCI)

GMI-MKT-PPO-006 Integration-Required

Pricing Power and Brand Positioning (4 KPIs)

Pricing Power Trend Index (PPTI)

GMI-MKT-PPO-007 Integration-Required

Price-Quality Signal Decay Rate (PQSD)

GMI-MKT-PPO-008 Infrastructure-Dependent

Discount Dependency Index (DDI)

GMI-MKT-PPO-009 Pilot-Ready

Promotional Timing Circularity Score (PTCS)

GMI-MKT-PPO-010 Integration-Required

Pricing Measurement Integrity (4 KPIs)

Price Fairness Trust Index (PFTI)

GMI-MKT-PPO-011 Infrastructure-Dependent

Price Test Contamination Rate (PTCR)

GMI-MKT-PPO-012 Integration-Required

Price Exploration Breadth Index (PEBI)

GMI-MKT-PPO-013 Integration-Required

Price Model Currency Score (PMCS)

GMI-MKT-PPO-014 Integration-Required

Pricing Governance and Human-AI Calibration (4 KPIs)

Pricing Override Value Index (POVI)

GMI-MKT-PPO-015 Integration-Required

Cross-System Price Coherence Score (CSPCS)

GMI-MKT-PPO-016 Infrastructure-Dependent

Pricing Skill Atrophy Index (PSAI)

GMI-MKT-PPO-017 Infrastructure-Dependent

Customer Lifetime Yield Impact (CLYI)

GMI-MKT-PPO-018 Integration-Required

Maturity Distribution

Pilot-Ready

Integration-Required

Infrastructure-Dependent